Showing posts with label Novatech. Show all posts
Showing posts with label Novatech. Show all posts

Thursday, 21 August 2014

A Vision Realised - How "Of Shark and Man" is finally becoming what it was always meant to be!


Our second day in Fiji, visiting Galoa

It seems about a squillion years ago now that I decided I was sick and tired of doing what everyone else expected of me and not fulfilling my dreams, ambitions and potential and decided to just jack it all in on the back of an absurd notion that I could just swan off to Fiji and make a feature length film that would get on TV, okay, maybe not a squillion but it's been four years and that's a long time to go through the trials and tribulations I've faced.

The constant threat of always being on the verge of going broke, giving up my home, constant (and I mean constant) rejection, self doubt, crises of confidence which literally left me a complete wreck, unable to create anything for weeks, ridicule and criticism, you name it, I've had it thrown at me over the last four years but in amongst the hard times there have also been some glorious highs.

Despite practically everyone telling me to stop being so stupid and just give up, I made it out to Fiji and it only took me nine months and twenty seven days to achieve everything I needed to to do that, a first time film-maker with no pedigree, gaining the funding to shoot a film in which he has complete creative control and 100% ownership of a film with no debt is almost unheard of and for that I have to thank the wonderful, innovative and forward thinking Jane West and Martin Harlow at Tourism Fiji for taking a huge gamble on me and who have offered nothing but support, encouragement and enthusiasm. Anything I achieve in my career will always owe a huge debt of gratitude to them.

I went from not even owning a camera and having never even attempted to make a short film, with zero experience, credibility, contacts, support or money, straight into making my own feature film, for which I would be 90% responsible for all the work, fulfilling every role imaginable along the way. Now, here I am in 2014, a professional full-time film-maker with, I'd like to think, a good reputation around the world, working in film, TV and commercial promo work, I'm a dad to an awesome little boy, I'm involved with some incredible conservation projects around the world and am finally getting a growing platform upon which I can help spread positive messages about sharks and also inform the public about important issues, being regularly approached to discuss in particular, shark feeding and shark attack.

This isn't a "hey look how great I am" post, I hate all that bullshit, anyone who feels compelled to constantly convince people of their talent, knowledge or credibility has nowhere near as much of any of those as they think, in my opinion, (I prefer to let my work and work ethic do the talking), no, instead this is hopefully encouragement for anyone else out there on the verge of taking the leap of faith I did. If you believe in yourself absolutely, you have thick skin, you can take rejection and you are willing to sacrifice and risk everything, go for it. It's a hell of a ride with more downs that ups but the ups will define why you did this in the first place and the downs will only confirm and define your character. If you give up easily or you have serious doubts, stay where you are, choose safety, this isn't for you...

So why all the above?

The last two months has seen massive progress on the film, in fact, it's really not far at all away from a completed first cut and my life has been consumed with Grading the film and overseeing the Sound Design, both of which have made everything explode into life and jump out of the screen at you. The addition of great sound and a great aesthetic has been the realisation that I may be sitting on something pretty amazing here...

Given the above retrospective look at how far this has all come, I figured I'd touch base on a few technical factors and also look back at the progression of the film and myself as a Film-Maker, from a naieve amateur who didn't know what "aperture" or "shutter speed" meant, to someone who people actually pay money to make films, and good ones at that too! :)

First up a few technicals...



A major aspect of this film was that I wanted to shoot it on pro-sumer equipment, that is, gear which is high quality but affordable and available to the man on the street so not the Reds and Arri's of the world but cameras and production equipment most people can realistically afford to buy themselves.

So, a list of the main production equipment:

Cameras:
2x Canon 7D (with 2x Nauticam NA-7D Housings)
1x Sony XD Cam
1x GoPro 2
1x Phantom Flex (Absolutely not affordable! For the "dream sequence" pool shots)
1x Canon Ixus 100 (seriously!)
1x Nokia N8 Mobile Phone (honestly, I'm being serious...)

Lenses:
Canon 15-85mm EF-S
Canon 10-22mm EF
Canon 50mm f1.8 (£60 in Incheon Airport!)
Canon 70-300mm
Canon 18-55mm EF-S
Zeiss 50mm f1.4
Sigma 70-300mm

Audio:
2x Rode Video Mic


Post Production:
1x Custom Built Novatech 32GB RAM Desktop Edit Suite
1x Custom Built Novatech 16GB Laptop
Logic Pro

So that gives you an idea on the budgets I was working on, thankfully and for which I am eternally grateful, Novatech build me my computers for free as a brand ambassador (and they are awesome!) and Canon gave me my camera. The Phantom we got to use for free as part of a test for a TV documentary and the XDCam belongs to Mike who became a member of the underwater cinematography team for a month! I won't say what our budget was but in Film-Making parlance it would be classed as "Micro Budget."

To give you a comparison, the average Shark Week production has a budget of around $200-300K and according to the production release from the company, for the recent "Shark Girl" show they needed to raise between AUS$850,000 - $1,000,000 to get it made.

Needless to say, my budget was a grain of sand on their mile long budgetary beach, but from the outset I set my "competition" not as the amateur "passion pieces" that are becoming more widespread, but films with budgets of £1,000,000+. I'm a one man band doing ninety percent of what's required from a spare room at my parents' house, I can't compete with the BBC but what I felt I could do is aim for a higher quality than that which is typically broadcast on the commercial terrestrial channels, in both content, style and technical film-making. Of course the single most important thing is content and story but the first way a production will be judged against the rest is in how it looks and how it sounds.

With that in mind, here are a few (heavily compressed) screen shots from the sections which have been graded so far so you have an idea of what to expect:








I have gone for a complex grade made up of five separate stages to give the film that "epic" cinematic film look you don't really see much in factual film these days. Colour is a big part of the story and is used very much as a storytelling tool, I may do a breakdown of the grade for the Behind The Scenes film when I've finished everything...Maybe.


Regardless of how amazing your film might look, if the sound sucks, then so will your film unfortunately, you can cheat badly shot footage but bad sound is the killer of films and if your sound is amateur, you will be viewed as "just an amateur." Your story deserves better.

The above is a screenshot of the Sound Design for just a few seconds of "Of Shark and Man," which is being put together by the brilliant David Lawrie and it sounds spectacular. I knew I wanted a huge, ambitious and complex sound design for the film so finding Dave has been such a blessing, not only can he decipher what I am saying in regards to what I want in there and take on board my suggestions of how to achieve that, he uses his considerable expertise to take what I want and make it so much better. Every frame of the film will have probably between 15-20 "elements" of work in it and that is why the film has taken so long to get this far but this was never a sprint, quality is the key and that sometimes takes a long time.

There are four sections remaining to be graded thus meaning the grade will be finished this week, the Sound Design is about halfway done and the intro titles are also almost complete, when all this is done, the film will have a first cut ready for industry tests. I appreciate everyone's patience, most of all Jane, Martin and all associated with Tourism Fiji who made this possible however, I can guarantee the wait will be worth it.

If you want to jog your memory, check out the three teasers below and in which, you can also see the obvious progression the film has taken along the way.



"Of Shark and Man" - Teaser Trailer 1 from Scarlet View Media on Vimeo.


"Of Shark and Man" Teaser Trailer 2 from Scarlet View Media on Vimeo.


"Of Shark and Man" Teaser Trailer 3 (Letterboxed Version) from Scarlet View Media on Vimeo.

Saturday, 20 July 2013

Jesus Loves "Of Shark and Man" - Marching On Towards Release

Thanks mate - New trailer officially JC approved 

So, it's been two weeks since the second Teaser Trailer was released and thought I'd give you some stats on that and also catch up on how the first one is doing.

In the first fourteen days of release we have trailer 2 on:
  •  6418 Vimeo Player and embedded player views
  • Vimeo Player version viewed in 101 countries
  • Facebook plays and other embeds unknown but likely c3000
  • Top 10 views by country - USA, UK, Australia, Germany, Fiji, Spain, France, Canada, Italy, Norway
  • Honourable mentions to views in the following far flung places - Burkina Faso, Laos, Saudi Arabia, Lebanon, New Caledonia, Azerbaijan, Northern Mariana Islands
In regards to that last point, it was also interesting to see that in the wake of the fatal attack last week there was a spike in views that day and in the following two days in La Reunion, the first time I've got stats for views of anything in that part of the world.





In the six months since the first Teaser Trailer, the available stats show:
  • 22,878 Vimeo Player and embedded player views
  • Vimeo Player version viewed in 140 countries
  • Facebook and other embeds unknown but likely c10,000
  • Top 10 views by country - US, UK, Canada, Germany, Australia, Switzerland, Spain, France, Fiji, South Africa
  • Honourable mentions to views in the following far flung places -Yemen, Reunion (as a result of the above), Cape Verde, Honduras, Mongolia, Saint Vincent and the Grenadines and Bhutan  
All this is of course, with promotion from only social media sites and I must stress again, if you like what I do, please, please join the street team, you only get emailed when there is something cool to share, you don't get spammed, your details aren't shared with anyone and it is so easy and requires only the most basic effort but it really, really helps get the word out there and in order for this film to achieve anything, it needs an audience.

The feedback on the new trailer has been slightly different to the first in that where the first piqued people's interest and had them wondering what the film was really about (mission accomplished, go me...) this second one has seemingly encouraged genuine excitement for the film thanks in no small part to the "Shark Effect" phenomenon, which actually exists by the way, wherein simply putting sharks in stuff makes more people want to look at it.

It's not quite that easy though because we now live in a world where art isn't as valued as it used to be because everybody has developed a sense of entitlement whereby they automatically feel they should get everything for free.




You've probably seen on your Facebook, at least one person share the trailer for Blackfish, which, if it lives up to the trailer and promo campaign, could be one of the best documentaries in years.

It's a great story, looks very well made and carries an important message and as such, I am going to make a point, despite being broke, to pay to see this film and not download a pirated copy, simply because it deserves to be valued and this relates directly to "Of Shark and Man," in a specific way.

The fact the trailer keeps appearing on your Twitter feed and Facebook Timeline is because it's good, but mainly because it's had money spent on it, a lot of money. Promo campaigns as good as this don't emanate from Facebook shares and likes, nor do they come from out of nowhere. There is a team of creative and dynamic people leading this campaign, who will have been paid handsomely to do so and rightly so because the campaign has been very good.

Basic business follows the principle that you have an idea for a product, in this case a film, you then create that product to be absolutely the best it can be and when it's ready, in order to sell it to make money (to pay off your own cost in making said product, pay rent, eat food, feed your kids etc) you need to alert the consumers in your intended market as to its availability and all this costs money and this is a stage I am closing in on with "Of Shark and Man" now.

I can unequivocally state that, unlike "A Ray of Light," "Of Shark and Man" will not be hosted online to view for free. It simply can't be from a financial or realistic perspective, if I was a millionaire, I would make it available for nothing but I'm not so I can't.


One of the coolest things about this entire project for me has been the involvement and support of brilliant, talented and kind hearted people, friends and strangers alike. It's a big aspect of the whole production really, beating the odds and making something truly special with people volunteering and chipping in where and when they can, I really get a kick out of that. The animation team have blown me away with what they have come up with so far, there are people who regularly share and get involved with the promotion of trailers, Mark and his help with music and sound and of course, the commercial support I get from Novatech (especially Tim who is a dream to deal with), Fourth Element, Canon UK and of course, Tourism Fiji / FijiMe along with the continued support and encouragement from Mike Neumann.

So with that collaborative goodwill in mind here's a bit of a scoop on what to expect in the upcoming weeks and months with the release in mind, as such, let me begin with what my release plan is at present although, this could change dependent upon advice and suggestions from people with a lot more experience than I, so in order of what there is left to do...
  1.  Finish the first cut with finished animation
  2. Sound Design and Audio Edit
  3. Soundtrack (composition, recording and collect third party submissions)
  4. Colour Correction and Grade
  5. Final touches to the look build
That will mean a final version first cut signifying the start of the final process before release:
  1. Individual, Industry Test Screenings
  2. Re-edits and adjustments based on feedback
  3. Public theatre Test Screenings
  4. Re-edits and adjustments based on feedback
  5. Final Version DVD sent to handpicked VIPs and press
  6. Premiere Screening Event
  7. Submissions to Festivals
  8. Fee Paid Screenings with Q&A session Nationwide
  9. Secure distribution
  10. Blu-Ray and DVD release
The above ten points are all dependent on various things but this film will have a "proper" release and the success of that is reliant upon two areas, how much I can spend on it and how many people are prepared to help along the way.

In the next few weeks there will be a new crowd funding campaign to raise the funds for the release of the film, stuff like screenings, Legal Documentation, Digi-Beta copies, merchandise, marketing support, promotional material, sound-design production, special edition DVDs, design work and so on and so on. I am working on the perks to offer and have some cool ideas but I just need to figure out how to offer them so in the event I don't reach target, I end up having to spend any money raised on the perks leaving me with nothing and the whole campaign rendered completely pointless! Incidentally, to those who donated to the first Indiegogo campaign, those perks will start going out (the physical object perks anyway) when the film has its premiere.

I also have some very cool ideas for things to promote the film which would go online for free, stuff like a Behind The Scenes look at the film, songs from the soundtrack, stuff like that and in order to actually present the film properly and give it the best foundation possible I am looking for the following people so if you think you can help, please get in touch at david@officetoocean.com or david@scarletviewmedia.com
  • Distributor
  • Graphic Designer (posters/DVD covers/merchandise etc)
  • Promotional Teams
  • PR Firms
  • Marketing Consultants
  • Independent Cinemas
It goes without saying that all well meaning people offering their services is always hugely appreciated and humbling but I would ask at this stage that if you want to offer your services that you be of a professional standard or a ridiculously talented and enthusiastic semi-pro looking to break into that field. The stuff I can't do, the stuff I just don't have a talent for (graphic design being a prime example) I need that to be really, really shit hot, the kind of quality you would expect from a major studio release.

Part of the point of the crowd-funding campaign is to raise the money to pay for exactly this type of thing and it's an uncomfortable truth that without the help of others and being left to do this on my own, this film will almost certainly fail.

You can actually be a part of revolutionisingg how we view sharks and their relationships with humans on film and that's pretty cool no? With Shark Week looming and the obligatory campaigns about how it damages the public perception of sharks, you have a chance to actually do something to change that so if you don't like it, do something about it and climb aboard the good ship HMS OSAM!

Thanks to everyone who has shared the trailers so far, if you haven't yet, please do so, if you have a blog, please write about it, if you think you can help with the release, please get in touch and most of all, keep talking about Fiji's amazing Bull Sharks.

Here's Trailer 1...



All you aspiring Film-makers out there, watch this beautiful and inspiring piece by Philip Bloom about Cinematography


Have a look at this old John McCosker doc that was linked on Facebook yesterday, I really enjoyed watching it again :)

Have a great weekend!


Tuesday, 22 January 2013

New Website And First Official Teaser Trailer!



Remember this?

Two and a bit years ago, having never directed anything before, I took Hamish out around Leeds and we tried to capture my rather primitive storyboard for a trailer to a film I wanted to make about sharks in Fiji so I could kinda show people who might be interested in helping me, an idea of the sort of thing I was attempting.

How far we have come...


The first official teaser trailer for "Of Shark and Man" is out today in conjunction with the updated, brand spanking, better looking, easier to navigate, new and improved website!

As I said, this teaser is "the first" and it is, the first of no less than three teaser trailers, the other two will appear in the coming months and will then be followed by two full trailers when the film is finished and ready to go.

This first teaser starts in the best place from which to tell a story, the beginning. This is a scene and mood setter, very much saying loud and proud that I am approaching this in a totally different way to everyone else, an introduction to one of the main characters (me!) and a visualisation of the quality and style of look I am going for.

Each teaser will focus on a different element of the story and will help to build an image for the viewer as to what they are getting with this film. When the final edit is at least half done, perhaps waiting until it is totally finished, there will be two full trailers released, much like those that would accompany a major release.

The website you will notice is sleeker, easier to navigate, is more focused in its content and just looks so much better. Thank you Kris Allen for all your hard work, you sir are a hero.

If you like the look of the teaser, you are into the concept of the film or you just want to help support independent film, please share this stuff. This is about representing an incredible story and an incredible animal properly and accurately, treating the audience with respect and as people who can look beyond what they're used to and who might just enjoy something a little different.

Music is by the always brilliant Chris Zabriskie and Lifescreen both of whom it's no secret I absolutely love. Chris's music will feature quite heavily in the film itself as well.

New to this and want some more info? Check the new website!

Feedback is of course, always welcome, share and share freely with friends, family and the weird strangers who stalk you on Facebook and get involved. The more people who can help build an audience for this, the more likely it is that we can start getting some more responsible, factual and most important, inspirational shark media out there!

Enjoy!

www.officetoocean.com 

p.s. This blog will take us over the 100,000 unique views milestone too! :)

p.p.s Thank you Mike for the kind words!

Monday, 23 April 2012

Love Sharks Love Fiji


It's been a busy few weeks for me, culminating in me celebrating/mourning turning thirty-three on Friday,  giving a dog a haircut and nursing a girlfriend with a broken foot! In the month since the last blog I have been filming more for "Of Shark and Man" which looks awesome (obviously!) and arranging the locations and logistics of the final few UK shots and working on a video testimony for the amazing Novatech.

In amongst the last week or so of total madness, I have been truly heartened by seeing Fiji finally getting some love amongst the various social medias for the efforts of a small group of passionate people and politicians who actually see the bigger picture in regards to protection for sharks and other wonderful marine creatures.

To be honest, it's about time. The Fijian government, with the support and assistance of Pew and Coral Reef Alliance amongst others have long been making steady and considered steps towards full, nationwide protection for Sharks and Manta Rays, listening to the advice from scientists, going through years of painstaking data collection and now looking at the figures that prove beyond doubt that Fiji's relatively healthy shark population is one of the jewels in the crown of this most wonderful South Pacific island nations. US$42.2 million is about FJ$75,276,489.48 and that is a lot of money to a third world country.


Fijians are proud people with a rich sea-faring tradition and sharks play a big part of that, the folklore in some of the islands has the shark as a deity, worshipped and revered, so to offer full protection to sharks in Fijian waters is not just a political or environmental decision, it's a cultural one and it looks at this stage, like a sanctuary is now closer than ever but it's not a done deal yet.

The model in Fiji is one which could and should be adapted elsewhere. It has been a long road and one which took in an economic benefit of conservation, with the study of the ecological benefit and married the two together with science and irrefutable facts. There were no petitions, at least not at that stage, it has been an exhaustive exercise in bureaucracy (as would have been the case anywhere) attention to detail and education and outreach and it has all been handled with skill, finesse and the quiet unassuming ways in which the Fijian people do things. They are not doing this for plaudits or celebrity, they are doing this because it needs doing.


What else makes this special is that it has been done by the people for the people, it isn't a vehicle for celebrities to ride the wave of other people's work, it's about doing something which benefits us all and it is only right the efforts so far are celebrated by anyone with an interest in the marine environment .

There are two PSAs so if you haven't seen them yet, watch them, share them and leave a supportive comment, use your Facebook and Twitter account to alert people to the continued efforts to create Melanesia's first Shark Sanctuary and get people talking about it. It's easy and shows that not just Fijians are behind this.

Of course, "Of Shark and Man" will tell the full story which has never been done before and the greatest honour of all to me, was that I can tell this story through the people making it happen. Please get behind the people of Fiji and support them in their efforts to make Fiji another South Pacific sanctuary for Sharks, they may not want the celebrity or attention that goes with it, but they sure as hell deserve it!

Bula Vinaka Viti!

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