So, it's been just over a week since Teaser Trailer 3 was released in the usual low key manner, a blog, some sharing on Facebook and Twitter and a few special emails to special people, the Street Team, and the Mailing List.
The viewing figures are very healthy, the measurable stats showing around the 3000 mark in its first week so it's more than likely in the 4-5K mark thus far. It's being shared in some places I wouldn't automatically expect and not being shared in places where you would automatically think it would be, such are the complexities of life in the modern social media age! The top five viewing countries up to now, in order, are The US, UK, Russia (!!), Spain and Australia and once again, the most positive feedback has come from the shark world pros, the people working with sharks on a daily basis and also, those with no connection to sharks, the "man on the street" if you will. The fact these are the two audiences who really seem to have captured the spirit of the film is hugely satisfying, on one hand you have those whose professional opinions really matter to me and on the other, you have the primary audience this film is being targeted towards, so that is pretty cool.
If you have a group or page on Facebook, a blog or a website dedicated to sharks and shark conservation, please feel free to share this trailer and also trailers 1 & 2 it's an important story that your followers will surely appreciate, there's no gory shark finning footage or end of the world type scenarios, this is a success story, the sharks win, they're the good guys. This is the type of shark media we need more of.