Monday, 2 December 2013

One Week On From Teaser Trailer 3 - Success!

Photo by the mighty Michael Patrick O'Neill

So, it's been just over a week since Teaser Trailer 3 was released in the usual low key manner, a blog, some sharing on Facebook and Twitter and a few special emails to special people, the Street Team, and the Mailing List.

The viewing figures are very healthy, the measurable stats showing around the 3000 mark in its first week so it's more than likely in the 4-5K mark thus far. It's being shared in some places I wouldn't automatically expect and not being shared in places where you would automatically think it would be, such are the complexities of life in the modern social media age! The top five viewing countries up to now, in order, are The US, UK, Russia (!!), Spain and Australia and once again, the most positive feedback has come from the shark world pros, the people working with sharks on a daily basis and also, those with no connection to sharks, the "man on the street" if you will. The fact these are the two audiences who really seem to have captured the spirit of the film is hugely satisfying, on one hand you have those whose professional opinions really matter to me and on the other, you have the primary audience this film is being targeted towards, so that is pretty cool.

If you have a group or page on Facebook, a blog or a website dedicated to sharks and shark conservation, please feel free to share this trailer and also trailers 1 & 2 it's an important story that your followers will surely appreciate, there's no gory shark finning footage or end of the world type scenarios, this is a success story, the sharks win, they're the good guys. This is the type of shark media we need more of.

Another cool thing is that opinion on the "letterboxing" of the trailer is overwhelmingly in favour of keeping this look for the film, the non-letterboxed version is here. What do you think? I have also checked the master version of the trailer on various screens, my studio 23" Samsung, 24" Iiyama, an LG 32" HD TV and the 46" LG Smart TV we have in the living room and it looks stunning, the grade really, really works incredibly well and the bigger the screen, the better it looks and that is usually where a bad grade falls apart so this is all very promising.

Mike has had his say and if he likes it, then needless to say, we are on the right track. I would say this third teaser is marginally the most popular, slightly beating out the first one which took me a bit by surprise at how popular that was!

Mike has also beat me to it in thanking the people who took the time to be interviewed during production. The voices you hear in the trailer are Ratu Leone, Michael Patrick O'Neill, Helen Sykes, Manasa Bulivou, Rusi, Alfie Cristoffersen, Jonah from Galoa, Nanise Ledua and of course, Mike Neumann and myself. One of the things I'm proudest of about "Of Shark and Man" is the sheer quality of people involved telling this story and providing input, anything relative to Fiji, is told by Fijians, anything relative to sharks is told by people with the capability and credibility to do so, ditto conservation, photography, history and religion, it's a hell of a line up of people with expertise and passion, unrivalled by most.

So, without further ado, get out there and share it.

"Of Shark and Man" will be released early next year and I'm pretty sure it will be worth the wait. The next thing you'll get is an official theatrical trailer, followed by something pre-empting the release which will be really, really cool and if you are a talented, self starting film-maker, I want to hear from you as this could be a big chance for you to let your talent shine so keep an eye out for the next blog and if you can't wait that long, get in touch at

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