Well, it can and has been for centuries but it's not easy and is a scientist the best person to create art which highlights his work? Short answer, no, he is not, much like if my car broke down, I wouldn't ask an Opera Tenor to fix it.
A Ray of Light II from Scarlet View Media on Vimeo.
A Ray of Light II focuses more on the actual work undertaken by Asociacion Ondine so fits the style more appropriate for all you Scientists out there, the idea however, still being to engage the public through a story they can relate to, thus drawing them in to the actual research project itself.
The reason this was such a successful production was down to something extremely simple. The Research team (proper scientists) were left to do what they do best, I had complete control over the production of the film and the boat crew were in charge of running the boat. Much as I didn't tell the Research drew how to tag the Stingrays, they didn't try to tell me how to do my job, in short, the experts were allowed to do what they're experts at and the results are clear.
"Of Shark and Man" Teaser Trailer 3 (Letterboxed Version) from Scarlet View Media on Vimeo.
With Of Shark and Man which will be released this year, this is undoubtedly the most in-depth look at the Shark Reef story in existence and also the most comprehensive look at Shark Feeding on film certainly and probably anywhere else but that aside, this was always intended to be a hugely ambitious and complex piece of art, Marine Conservation inspiration delivered through absolute free creative expression.
Put simply, if you believe your Scientific work and credentials deserve the absolute best, do not scrimp on your film output if that's an area you want to explore and do not think it's something you can do yourself. Speak to Film-Makers with the appropriate expertise and if you're a Film-Maker, don't cut out the Scientific community, we should all be working together and remember, some people are made to be in front of a camera, others are not, if you have an ego, leave it at home, it won't do you any good in the long run.